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GameStop’s Bold Bitcoin Bet: A $400 Million Leap into Digital Assets

GameStop’s Bold Bitcoin Bet: A $400 Million Leap into Digital Assets

Published:
2025-05-29 05:42:15
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In a groundbreaking move, GameStop has officially stepped into the cryptocurrency arena with a staggering $400 million Bitcoin purchase. The gaming giant acquired 4,710 BTC, leveraging funds from its recent $1.5 billion convertible notes offering. This strategic pivot, announced by CEO Ryan Cohen at the Bitcoin Conference 2025, underscores the company’s commitment to diversifying its treasury and hedging against currency devaluation. With Bitcoin currently trading at 107,681.81 USDT, this bold investment marks a significant milestone in corporate adoption of digital assets. As of May 29, 2025, GameStop’s foray into Bitcoin signals a transformative shift in its financial strategy, potentially setting a precedent for other traditional companies to follow suit in the evolving crypto landscape.

GameStop Confirms Strategic Bitcoin Purchase as Treasury Diversification

GameStop has formally entered the digital asset space with a $400 million Bitcoin acquisition. The gaming retailer purchased 4,710 BTC using proceeds from its recent $1.5 billion convertible notes offering, marking a decisive shift in corporate strategy under CEO Ryan Cohen.

"We have bought Bitcoin," Cohen declared at the bitcoin Conference 2025, framing the move as both a hedge against currency devaluation and a bet on blockchain’s advantages over traditional stores of value. The purchase represents nearly 30% of the company’s recent capital raise.

The decision reflects GameStop’s ongoing transformation from physical media retailer to a hybrid operation spanning collectibles, trading cards, and now digital assets. Cohen highlighted Bitcoin’s transferability, verifiable scarcity, and storage efficiency as key differentiators from precious metals.

Bitcoin (BTC) Sets New ATH Amidst Market Activity Surge

Bitcoin has surged to a record $111,000, marking its third all-time high this cycle. The milestone reflects robust market dynamics, with investor profitability rising without yet reaching historical extremes.

Exchange activity dominates 33% of on-chain volume as derivatives markets expand. A brief pullback to $107,000 followed the breakout—typical of price discovery phases—before stabilizing NEAR $108,000.

Pakistan Announces National Bitcoin Strategic Reserve in Policy Reversal

Pakistan has unveiled plans to establish a government-backed Bitcoin reserve, marking a stark reversal from its previous anti-crypto stance. Bilal Bin Saqib, head of Pakistan’s National crypto Council, made the announcement at the Bitcoin 2025 conference in Las Vegas, citing U.S. regulatory developments as inspiration.

The MOVE follows months of accelerated crypto policy development, including the February 2025 formation of the National Crypto Council. This strategic shift positions Pakistan among nations adopting Bitcoin as a reserve asset, despite its historical opposition to cryptocurrency legalization.

Metaplanet Issues $21M in Bonds to Accelerate Bitcoin Accumulation, Nears 2025 Target

Metaplanet has secured an additional $21 million through zero-interest bonds issued to EVO FUND, a Cayman Islands-based investment vehicle. This marks the latest phase of a debt-driven Bitcoin acquisition strategy that has raised $135 million this year alone. The proceeds will be deployed toward the company’s publicly stated goal of amassing 10,000 BTC by 2025.

With its current holdings of 7,800 BTC, Metaplanet now ranks as the 11th largest corporate holder of Bitcoin globally. The bond structure features unconventional terms—EVO FUND retains the right to demand early repayment with five days’ notice, while Metaplanet maintains an option to redeem bonds at par value should future fundraising meet undisclosed thresholds.

The move reflects growing institutional willingness to leverage traditional financing mechanisms for cryptocurrency exposure. Unlike conventional bonds, these instruments carry no coupon payments, effectively creating interest-free capital for Bitcoin accumulation until the November 28 maturity date.

Metaplanet Doubles Down on Bitcoin with $21M Zero-Coupon Bond Offering

Metaplanet has launched a second $21 million zero-interest bond issuance exclusively for Bitcoin accumulation, signaling a strategic pivot toward cryptocurrency reserves. The Tokyo-based investment firm now treats BTC as a Core treasury asset, mirroring corporate treasury strategies pioneered by MicroStrategy.

Zero-coupon bonds allow capital deployment without interest expense—a calculated bet on Bitcoin’s appreciation outperforming traditional yield instruments. This follows Metaplanet’s initial $6.5 million BTC purchase in April, establishing Japan’s first corporate Bitcoin treasury mandate.

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